Members: Find, Recruit, Retain

Workshop on membership management for cultural organisations

Bonn, Germany | 15 – 17 May 2019
Workshop language: English
Deadline to register: 28 March 2019

Do you know your members?
What they need, why they stay or why they leave?
Join forces to exchange and learn with other organisations dealing with the same questions!

What will happen?

Participants from all over Europe will meet, exchange and explore how to recruit, understand, retain and satisfy members in choral/cultural organisation.
The three days workshop will be hosted at the European Choral Association central office, and moderated by Anna Steinkamp.
There will a few selected presentations, but most of the work will about sharing challenges and experiences.

Why should you come?
  • To go back home with fresh ideas, best practices and new contacts
  • To meet other professionals from cultural organisations
  • To exchange and share challenges and solutions with your peers
  • To explore how other organisations around Europe are managing their membership
Main themes:
  • Who are you addressing? Members? Clients? Volunteers? etc.
  • Understanding and getting to know members
  • Recruiting them
  • Satisfying and retaining them
  • Involving them
  • What to do when they leave?


3 days, 2 nights, workshop, accommodation and food included
200€ normal participants
150€ + travel grant up to 100€: Special offer for ECA-EC member organisations

Practical info


Location: Bonn, Germany

Bonn Central Station (30 min from Cologne central station)

Köln Bonn (CGN) + 30min bus
Frankfurt (FRA) + 1 hour train
Düsseldorf (DUS) + 1 hour train

Wednesday 15 May, 15:00: Start of workshop
Friday 17 May, 13:00: end of workshop
We know you are busy, we have foreseen regular breaks so that you can check your emails and phone calls.


How to register?


Send us an email at
Deadline: 28 March 2019

2018 | Workshop on Digital Communication

with a focus on Social Media

26-27 April 2018 | Bonn, Germany

for managers and staff of organisations


  • What is Communication
  • Tell The Story – Branding Online
  • The Need For Strategy: Building a Communications Plan
  • Event communication
  • Introduction to Social Media Platforms (Facebook, Twitter, Instagram, LinkedIn)
  • Focus on how to maximise them
  • Internal communication
  • Session about videos


Alan Kelly | Board member at AOIC [Association of Irish Choirs]

With over 20 years experience in the choral sphere, Alan holds a senior management position with a national sporting organisation. His expertise lies in the area of communications, media management and social media. He is a graduate of Trinity College Dublin, DIT Conservatory of Music & Drama and the Irish Academy of Public Relations. In 2015 he made his debut as a radio producer and presenter on Dublin City FM hosting Choralscape, a dedicated choral music show. He is currently musical director of Millicent Singers (Clane) and Carlow Voices.

Stefano Zucchiatti | Communication Manager at Jazz Europe Network

He has a substantial experience in communication at the international level for non-profit organizations and networks. His main areas of expertise are brand management, digital communications and social media, events management and press relations.

He studied Communication Sciences at the Padova University and has a Master in Communication for International Relations.

The Capacity Building workshops are organised in the frame of the Network Funding project “Upgrade – Connect – Reach out: Raising Awareness for Collective Singing in Europe”.