Our Strategy 

our mission

Our mission is to inspire through the power of collective singing, and foster collaboration throughout Europe and reaching beyond. 

our vision

Our vision is to create a future where everybody experiences the benefits of singing.

our values

diversity, inclusivity, belonging, lifelong learning, and joy.

our strategic focus areas

We pursue our vision through four strategic focus areas: 

Broadening our network through regional development 
Organising non-competitive activities that connect people from different countries 
Facilitating cooperation and partnerships between members of the network 
Raising awareness of the benefits of collective singing. 

our action plan
Our actions guided by the strategy include:

  1. Networking and cooperation building, regional development
  2. Setting up and participating in cooperation projects
  3. Promoting creation, collecting, and disseminating repertoire, good practices and inspiring examples, as well as the cooperation between amateurs and professionals
  4. Offering information and services about collective singing in Europe
  5. Disseminating guidelines and handbooks on topics relevant for the sector, such as environmental issues, new business models, inclusion
  6. Promoting the benefits of collective singing, based on research, and reaching out to non-singers
  7. Advocating for Amateur Music, Collective Singing and Singing in Music Education at the European Union and beyond
  8. Promoting and supporting inclusion of those in danger of exclusion in all communication and at activities of the association and its partners

We organise and promote activities and events for choirs, singers, vocal leaders/conductors, music creators/composers, educators/teachers, managers, and organisations

  • Developed by the association
  • Organised in partnership with members and other partners
  • Other activities from the network for groups and choral professionals

Types of activities offered include

  • Major and smaller choral festivals, with innovative elements and cross-sectorial cooperation
  • International training activities for singers of all ages, vocal leaders/conductors, music creators/composers, educators/teachers, and managers
  • Conferences about “hot topics” relevant to the sector of collective singing
  • Activities promoting inclusion

Our strategic aims shall be reached through these activities, which will also be evaluated and developed in view of the UN Sustainable Development Goals, especially with a view to environmental sustainability and inclusion / accessibility.